The new FTC report on consumer privacy has an interesting graphic in an appendix. It purports to be a model of the “Personal Data Ecosystem.” It’s interesting as an attempt to portray a four-mode network : individuals, data collectors, data brokers, and data users. The iconography here seems to be derived from classic designs of subway and underground maps.
The genre mixing in the diagram invites, on the one hand, a critical look at where the FTC is coming from in the report (which, in my limited experience of digesting FTC output looks relatively well done) and, on the other, points toward a need to better conceptualize the various components and categories.
Under “collectors,” for example, we have public, internet, medical, financial and insurance, telecommunications and mobile, and retail. The next level (brokers) includes affiliates, information brokers, websites, media archives, credit bureaus, healthcare analytics, ad networks and analytics, catalog coops, and list brokers. Finally, on the info users front we have employers, banks, marketers, media, government, lawyers and private investigators, individuals, law enforcement, and product and service delivery.
It’s a provocative diagram that helps to focus our attention on the conceptual complexity of “personal information” in an information economy/society. More on this to follow.