It IS an Industry…

Recently got copy of an email sent out by McGraw-Hill’s “Assessment Research Project.” In part it said:

As a quick reminder, we are conducting this nation-wide study to learn about assessment practices that are actually being used by professors of Introductory Sociology. We are seeking a copy of your syllabus, mid-term and final exams. If you do not assess cumulatively, please submit your mid-year and end-of-year exams along with your syllabus.

The recipient was assured that the material would be kept confidential and not published in any of their teaching materials (interesting that they even need to say this) and was asked to be sure to “please be sure to let me know if you would like to receive a Certificate of Participation and/or an honorary mention in our research”! Maybe you could include that in your tenure file.

There’s money in them thar hills, folks, and even though the accreditation agencies, think tanks, washed-up academics who’ve become assessment entrepreneurs, and standardized testing organizations have a head start (since they are the ones who get to set the agenda), textbook publishers are starting to realize that if we are up against the wall we’ll love to order textbooks that come with “integrated assessment plans” of some kind.

Onward and upward!

See also…

PRESS RELEASE: McGraw-Hill Education Forms New Assessment and Reporting Unit to Meet Growing Global Demand: Combines CTB/McGraw-Hill, The Grow Network/McGraw-Hill and McGraw-Hill Digital Learning

You can earn over $100k and live in Monterrey, CA: Director, International Research and Development

Author: Dan Ryan

I'm currently an Academic Program Director at I've been a professor at University of Toronto, University of Southern California, and Mills College teaching things like human centered design, computational thinking, modeling for policy sciences, and social theory. I'm driven by the desire to figure out how to teach twice as many twice as well twice as easily.

Leave a Reply

%d bloggers like this: